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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Strategic Narratives, Public Opinion and War - Winning domestic support for the Afghan War (Hardcover)
Loot Price: R4,396
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Strategic Narratives, Public Opinion and War - Winning domestic support for the Afghan War (Hardcover)
Series: Contemporary Security Studies
Expected to ship within 12 - 17 working days
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This volume explores the way governments endeavoured to build and
maintain public support for the war in Afghanistan, combining new
insights on the effects of strategic narratives with an exhaustive
series of case studies. In contemporary wars, with public opinion
impacting heavily on outcomes, strategic narratives provide a grid
for interpreting the why, what and how of the conflict. This book
asks how public support for the deployment of military troops to
Afghanistan was garnered, sustained or lost in thirteen
contributing nations. Public attitudes in the US, Canada, Australia
and Europe towards the use of military force were greatly shaped by
the cohesiveness and content of the strategic narratives employed
by national policy-makers. Assessing the ability of countries to
craft a successful strategic narrative, the book addresses the
following key areas: 1) how governments employ strategic narratives
to gain public support; 2) how strategic narratives develop during
the course of the conflict; 3) how these narratives are
disseminated, framed and perceived through various media outlets;
4) how domestic audiences respond to strategic narratives; 5) how
this interplay is conditioned by both events on the ground, in
Afghanistan, and by structural elements of the domestic political
systems. This book will be of much interest to students of
international intervention, foreign policy, political
communication, international security, strategic studies and IR in
general.
General
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