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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Amazon - Understanding a Global Communication Giant (Hardcover)
Loot Price: R1,750
Discovery Miles 17 500
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Amazon - Understanding a Global Communication Giant (Hardcover)
Series: Global Media Giants
Expected to ship within 10 - 15 working days
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Taking a political economy of media approach, this book examines
Amazon as a significant actor in the global media landscape. Amazon
is mainly conceived in the popular consciousness and media
commentary as a corporate body, selling products and services to
individual consumers and organisations, but Brevini and Swiatek
show that Amazon has become a communication giant that trades in
diversified media (its own and others), and exerts a significant
influence on global communication, especially through its online
services. Further, the authors provide evidence of Amazon's
multiple influences on politics, economics, and culture. With its
comprehensive and critical overview, this book is ideal for
students, scholars, and researchers of media and communication
studies and political economy.
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