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Amazon - Understanding a Global Communication Giant (Hardcover) Loot Price: R1,767
Discovery Miles 17 670
Amazon - Understanding a Global Communication Giant (Hardcover): Benedetta Brevini, Lukasz Swiatek

Amazon - Understanding a Global Communication Giant (Hardcover)

Benedetta Brevini, Lukasz Swiatek

Series: Global Media Giants

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Loot Price R1,767 Discovery Miles 17 670 | Repayment Terms: R166 pm x 12*

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Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape. Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon's multiple influences on politics, economics, and culture. With its comprehensive and critical overview, this book is ideal for students, scholars, and researchers of media and communication studies and political economy.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Global Media Giants
Release date: November 2020
First published: 2021
Authors: Benedetta Brevini • Lukasz Swiatek
Dimensions: 216 x 138 x 13mm (L x W x T)
Format: Hardcover
Pages: 74
ISBN-13: 978-0-367-36433-5
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Economics > Political economy
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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LSN: 0-367-36433-6
Barcode: 9780367364335

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