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Books > Business & Economics > Business & management > Sales & marketing

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Ganzheitliches Direktmarketing (German, Hardcover, 2006 ed.) Loot Price: R1,878
Discovery Miles 18 780
Repayment Terms: R176 pm x 12*
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Ganzheitliches Direktmarketing (German, Hardcover, 2006 ed.): Bernd W. Wirtz, Christoph Burmann

Ganzheitliches Direktmarketing (German, Hardcover, 2006 ed.)

Bernd W. Wirtz, Christoph Burmann

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Loot Price R1,878 Discovery Miles 18 780 | Repayment Terms: R176 pm x 12*

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Dieses Buch gibt unter Berucksichtigung aller Instrumente des Marketingmixes und neuer Informations- und Kommunikationstechnologien einen umfassenden Uberblick zu den Grundlagen und Prozessen im Direktmarketing. Analysen und Handlungsempfehlungen aus wissenschaftlicher und praxisorientierter Perspektive werden von Branchenexperten anhand zahlreicher Beispiele verdeutlicht."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: February 2006
First published: February 2006
Editors: Bernd W. Wirtz • Christoph Burmann
Dimensions: 244 x 170 x 40mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 710
Edition: 2006 ed.
ISBN-13: 978-3-409-14345-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-409-14345-9
Barcode: 9783409143455

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