Sensory Marketing - An Introduction (Paperback)

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. * Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. * The author is one of the most published professors in the field, sharing exclusive expertise and experience. * The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	April 2020
Authors:	Bertil Hulten
Dimensions:	242 x 170 x 25mm (L x W x T)
Format:	Paperback
Pages:	240
ISBN-13:	978-1-5264-2325-2
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	1-5264-2325-1
Barcode:	9781526423252

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