Intercultural Public Relations - Realities and Reflections in Practical Contexts (Hardcover)

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors-both scholars and practitioners-include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	February 2022
First published:	2022
Editors:	Bey-Ling Sha • Lan Ni • Qi Wang Schlupp
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover - Cloth over boards
Pages:	280
ISBN-13:	978-1-138-18924-9
Categories:	Books > Humanities > General Books > Language & Literature > Language & linguistics > General Books > Language & Literature > Literature: history & criticism > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Promotions
LSN:	1-138-18924-3
Barcode:	9781138189249

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!