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Intercultural Public Relations - Realities and Reflections in Practical Contexts (Paperback)
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Intercultural Public Relations - Realities and Reflections in Practical Contexts (Paperback)
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This book continues the groundbreaking work begun in Intercultural
Public Relations: Theories for Managing Relationships and Conflicts
with Strategic Publics (Routledge, 2018), by applying the
theoretical framework of intercultural public relations to actual
practice. Practical public relations contexts examined by the
contributing chapter authors-both scholars and
practitioners-include corporations, government, military,
healthcare, education, and activism. The book covers real-world
situations, including the training of practitioners to become more
interculturally competent, identifying and understanding publics or
stakeholders with different cultural backgrounds and identities,
building and maintaining relationships with these
publics/stakeholders, and managing conflicts with them. Offering
practical guidance while examining both best practices and
difficult challenges, this book is useful for public relations
researchers, practitioners, and students as they explore how
intercultural public relations contributes to organizational
effectiveness and social change.
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