Enterprises located in rural regions face various challenges in the
globalised and digitised world. This book offers comprehensive
answers to the question of what makes up the rural enterprise
economy in the contemporary business world. It addresses the
competitiveness and viability, strategic management and strategic
change, and marketing issues for both incumbent and start-up
companies in rural regions. The book presents new concepts that
shed light on the rural enterprise economy with its entrepreneurs.
With a broad range of cases from European regions, the book
provides theoretical insights for scholars, practical case-based
evidence for lecturers and teachers, and practical knowledge for
business practitioners and planning specialists. Academic experts
from European universities and research institutes provide
compelling answers to this under-researched topic in business
studies and economics.
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