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The Customer of the Future - 10 Guiding Principles for Winning Tomorrow's Business (Hardcover) Loot Price: R407
Discovery Miles 4 070
The Customer of the Future - 10 Guiding Principles for Winning Tomorrow's Business (Hardcover): Blake Morgan

The Customer of the Future - 10 Guiding Principles for Winning Tomorrow's Business (Hardcover)

Blake Morgan

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Loot Price R407 Discovery Miles 4 070

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With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas ing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

General

Imprint: HarperCollins Leadership
Country of origin: United States
Release date: November 2019
Authors: Blake Morgan
Dimensions: 236 x 157 x 21mm (L x W x T)
Format: Hardcover - With dust jacket / With dust jacket
Pages: 224
ISBN-13: 978-1-4002-1363-4
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
Books > Business & Economics > Business & management > Sales & marketing > Customer services
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
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LSN: 1-4002-1363-0
Barcode: 9781400213634

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