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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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The Customer of the Future - 10 Guiding Principles for Winning Tomorrow's Business (Hardcover)
Loot Price: R494
Discovery Miles 4 940
You Save: R53
(10%)
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The Customer of the Future - 10 Guiding Principles for Winning Tomorrow's Business (Hardcover)
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List price R547
Loot Price R494
Discovery Miles 4 940
You Save R53 (10%)
Expected to ship within 9 - 17 working days
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With emerging technology transforming customer expectations, it's
important to keep a laser focus on the experience companies provide
their customers. Tomorrow's customers need to be targeted today!
Customer experience futurist Blake Morgan outlines ten
easy-to-follow customer experience guidelines that integrate
emerging technologies with effective strategies to combat
disconnected processes, silo mentalities, and a lack of buyer
perspective. The Customer of the Future explains how today's
customers are already demanding frictionless, personalized,
on-demand experiences from their products and services, and
companies that don't adapt to these new expectations won't last.
This book prepares your organization for these increas ing demands
by helping you do the following: Learn the ten defining strategies
for a customer experience-focused company. Implement new techniques
to shift the entire company from being product-focused to being
customer-focused. Gain insights through case studies and examples
on how the world's most innovative companies are offering new and
compelling customer experiences. Tomorrow's customers will insist
on experiences that make their lives significantly easier and
better. Craft a leadership development and culture plan to create
lasting change at your organization!
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