While the defense of public image in political, corporate, and
celebrity rhetoric has been widely studied, religious image repair
has been largely ignored. "Divine Apology" considers the unique
circumstances facing religious figures in need of restoring their
reputations by examining a blend of historical and contemporary
defenses offered by various figures and groups. The author covers
apologia as advanced by the Apostle Paul, Justin Martyr, Martin
Luther, Jimmy Swaggart, evangelical opponents of the Jesus Seminar,
and conservative leaders of the Southern Baptist Convention. He
concludes that strategies used for religious image repair often
differ significantly from those employed by politicians,
corporations, and other public figures.
In this unique volume, Miller demonstrates that religious groups
and individuals are as motivated as anyone else to purify their
public images. The issues prompting defenses, however, are more
likely to focus on epistemological conflicts and clashes of
worldviews than on inappropriate behaviors. As a consequence,
religious apologists are more likely to associate attacks against
their beliefs as assaults against their characters. This causes
religious image restoration discourse to manifest itself as more
transcendent than defenses in traditional situations involving
laypeople. Miller posits that the presence of God and religious
antecedents as salient audiences, as well as other factors
concerning audience and context, work to shape a form of apology
that is characteristically religious.
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