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The Marketing of the President - Political Marketing as Campaign Strategy (Paperback)
Loot Price: R2,545
Discovery Miles 25 450
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The Marketing of the President - Political Marketing as Campaign Strategy (Paperback)
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Total price: R2,565
Discovery Miles: 25 650
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Professor Bruce I. Newman correctly points out that in this
information age, a candidate and his staff can test a new issue or
idea very quickly, and if it looks salable, arrange to have the
candidate get it before the correct bloc of voters in a very short
period of time. . . . Newman is also correct in noting that the
political party, as an institution, is no longer as dominant in
elections. . . . Political junkies will love this material.
--Conservative Review The Marketing of the President documents how
political candidates are marketed by the same sophisticated
techniques that experts use to sell legal and medical services.
Bruce I. Newman addresses issues of serious concern to the health
of the political process as he examines the roles of polling,
direct mail, 900 numbers, and television in advertising. Using the
1992 presidential election as a case study, this extraordinary
volume reveals how the American political process has been
transformed--for better or worse--by the use of marketing
techniques.
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