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The Marketing of the President - Political Marketing as Campaign Strategy (Paperback) Loot Price: R2,545
Discovery Miles 25 450
The Marketing of the President - Political Marketing as Campaign Strategy (Paperback): Bruce I. Newman

The Marketing of the President - Political Marketing as Campaign Strategy (Paperback)

Bruce I. Newman

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Loot Price R2,545 Discovery Miles 25 450 | Repayment Terms: R239 pm x 12*

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Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material. --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.

General

Imprint: Sage Publications Ltd
Country of origin: United States
Release date: February 1994
First published: December 1993
Authors: Bruce I. Newman
Dimensions: 229 x 155 x 13mm (L x W x T)
Format: Paperback
Pages: 164
ISBN-13: 978-0-8039-5138-9
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 0-8039-5138-8
Barcode: 9780803951389

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