Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
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Rewired - Protecting Your Brain in the Digital Age (Hardcover)
Loot Price: R615
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Rewired - Protecting Your Brain in the Digital Age (Hardcover)
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Living in an age of digital distraction has wreaked havoc on our
brains-but there's much we can do to restore our tech-life balance.
We live in a world that is always on, where everyone is always
connected. But we feel increasingly disconnected. Why? The answer
lies in our brains. Carl D. Marci, MD, a leading expert on social
and consumer neuroscience, reviews the mounting evidence that
overuse of smart phones and social media is rewiring our brains,
resulting in a losing deal: we are neglecting the relationships
that sustain us and keep us healthy in favor of weaker and more
ephemeral ties. The ability to connect and form strong social bonds
is fundamental to human experience and emerged through unique
structures in our brains. But ever-more-powerful technologies and
ubiquitous access to media have hijacked our need to connect
intimately and emotionally with others. The quick highs of clicking
"like" and swiping right overstimulate the same neurological reward
centers associated with social relationships. The habits that
accompany our digital lifestyles are putting tremendous pressure on
critical components of the brain associated with attention,
emotion, and memory, changing how we process information and
altering how we communicate and relate, even at a physiological
level. As a psychiatrist working at the forefront of research on
the impact of digital technology, Marci has seen this
transformation up close and developed a range of responses. Rewired
provides scientifically supported solutions for everyone who wants
to restore their tech-life balance-from parents concerned about
their children's exposure to the internet to stressed workers
dealing with the deluge of emails and managing the expectation of
24/7 availability.
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