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Books > Business & Economics > Business & management > Sales & marketing
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The End of Marketing - Humanizing Your Brand in the Age of Social Media (Paperback, 2nd Revised edition)
Loot Price: R635
Discovery Miles 6 350
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The End of Marketing - Humanizing Your Brand in the Age of Social Media (Paperback, 2nd Revised edition)
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WINNER: American Book Fest Best Book Awards 2020 - Marketing and
Advertising category WINNER: NYC Big Book Award 2020 - Business:
Small Business and Entrepreneurship category WINNER: BookAuthority
Best New Book to Read in 2020 - Social Media Marketing category
FINALIST: Business Book Awards 2020 - International Business Book
category In a post-pandemic society, how can brands adapt to the
new age of marketing without alienating their customers or clients?
How can companies remain relevant in an era where a TikTok
influencer has more impact than a billion-dollar corporation? The
answer is to be human. In today's fragmented and noisy digital
ecosystem, more people appreciate the value of authentic marketing
and an engaged community than the number of likes on a post or what
their favorite brand has on sale. The End of Marketing
revolutionizes the way brands, agencies and marketers should
approach marketing to reach today's consumers. Using lessons from
celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye
West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and
others, this book teaches you the framework to help you reclaim
organic engagement, develop strategies for engaging customers and
become a marketing savage. This fully updated second edition of The
End of Marketing will teach you how to remain digitally relevant in
a post-pandemic world where algorithms dominate, organic reach is
dwindling and consumers don't want to be sold to; they want to be
engaged.
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