Brands - The Logos of the Global Economy (Paperback, New)

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what kinds of things are they?
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand
Illustrated with many examples, the book argues that brands:
* mediate the supply and demand of products and services in a global economy
* frame the activities of the market by functioning as an interface
* communicate interactively, selectively promoting and inhibiting communication between producers and consumers
* operate as a public currency while being legally protected as private property in law
* introduce sensation, qualities and affect into the quantitative calculations of the market
* organize the logics of global flows of products, people, images and events.
This book will be essential reading for students of sociology, cultural studies and consumption.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	International Library of Sociology
Release date:	August 2004
First published:	2004
Authors:	Celia Lury
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Paperback
Pages:	208
Edition:	New
ISBN-13:	978-0-415-25183-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-415-25183-4
Barcode:	9780415251839

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