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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Sharing Behavior of Brand Crisis Information on Social Media - A Case Study of Chinese Weibo (Hardcover, 1st ed. 2022)
Loot Price: R3,385
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Sharing Behavior of Brand Crisis Information on Social Media - A Case Study of Chinese Weibo (Hardcover, 1st ed. 2022)
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This book adopted 66 brand crisis events as research samples taking
place from 2010 to 2016 on social media (Chinese Weibo), performs
research on influence mechanism of brand-crisis information-sharing
behavior on social media from contextual perspective. The book
explores into the fluctuation characteristics of
information-sharing behavior, the contextual influence factors,
both the static and dynamic mechanism of information-sharing
behavior, and regulation measures of crisis information sharing
behavior. The important features of the book are reflected in
accurate analysis of the autocorrelation, trend characteristics,
periodic characteristics and cluster characteristics of the
fluctuation of crisis information sharing behavior, and deep
exploration of dynamic mechanism and static mechanism of the time
lag characteristics, impulsive disturbance, and marginal influence
of the impact of information sharing behavior from perspective of
situational factors. The book mainly focuses on the field of brand
crisis management, and construct the formation and evolution
mechanism of brand crisis information sharing behavior from both
vertical and horizontal dimensions through a combination of
theoretical exposition and case analysis, so that readers can got a
clear understanding of brand crisis information communication and
management through dimension reduction. The book can be used as a
textbook for undergraduates and postgraduates in economics and
management in colleges and universities, can also be a reference
for business managers, scientific researchers and others interested
in the field of crisis management.
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