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Books > Reference & Interdisciplinary > Communication studies
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Humanizing Visual Design - The Rhetoric of Human Forms in Practical Communication (Paperback)
Loot Price: R1,419
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Humanizing Visual Design - The Rhetoric of Human Forms in Practical Communication (Paperback)
Series: Routledge Studies in Technical Communication, Rhetoric, and Culture
Expected to ship within 10 - 15 working days
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This book analyzes the role that human forms play in visualizing
practical information and in making that information
understandable, accessible, inviting, and meaningful to readers-in
short, "humanizing" it. Although human figures have long been
deployed in practical communication, their uses in this context
have received little systematic analysis. Drawing on rhetorical
theory, art history, design studies, and historical and
contemporary examples, the book explores the many rhetorical
purposes that human forms play in functional pictures, including
empowering readers, narrating processes, invoking social and
cultural identities, fostering pathos appeals, and visualizing
data. The book is aimed at scholars, teachers, and practitioners in
business, technical, and professional communication as well as an
interdisciplinary audience in rhetoric, art and design, journalism,
engineering, marketing, science, and history.
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