Humanizing Visual Design - The Rhetoric of Human Forms in Practical Communication (Paperback)

This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers-in short, "humanizing" it. Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data. The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Studies in Technical Communication, Rhetoric, and Culture
Release date:	December 2020
First published:	2019
Authors:	Charles Kostelnick
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	280
ISBN-13:	978-0-367-73096-3
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General Books > Reference & Interdisciplinary > Communication studies > General Promotions
LSN:	0-367-73096-0
Barcode:	9780367730963

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