"This is the book executives have been waiting for. It is clear:
With deep expertise but in nontechnical language, it describes what
cybersecurity risks are and the decisions executives need to make
to address them. It is crisp: Quick and to the point, it doesn't
waste words and won't waste your time. It is candid: There is no
sure cybersecurity defense, and Chris Moschovitis doesn't pretend
there is; instead, he tells you how to understand your company's
risk and make smart business decisions about what you can mitigate
and what you cannot. It is also, in all likelihood, the only book
ever written (or ever to be written) about cybersecurity defense
that is fun to read." --Thomas A. Stewart, Executive Director,
National Center for the Middle Market and Co-Author of Woo, Wow,
and Win: Service Design, Strategy, and the Art of Customer Delight
Get answers to all your cybersecurity questions In 2016, we reached
a tipping point--a moment where the global and local implications
of cybersecurity became undeniable. Despite the seriousness of the
topic, the term "cybersecurity" still exasperates many people. They
feel terrorized and overwhelmed. The majority of business people
have very little understanding of cybersecurity, how to manage it,
and what's really at risk. This essential guide, with its dozens of
examples and case studies, breaks down every element of the
development and management of a cybersecurity program for the
executive. From understanding the need, to core risk management
principles, to threats, tools, roles and responsibilities, this
book walks the reader through each step of developing and
implementing a cybersecurity program. Read cover-to-cover, it's a
thorough overview, but it can also function as a useful reference
book as individual questions and difficulties arise. Unlike other
cybersecurity books, the text is not bogged down with industry
jargon Speaks specifically to the executive who is not familiar
with the development or implementation of cybersecurity programs
Shows you how to make pragmatic, rational, and informed decisions
for your organization Written by a top-flight technologist with
decades of experience and a track record of success If you're a
business manager or executive who needs to make sense of
cybersecurity, this book demystifies it for you.
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