'It is rare for a business analysis to read like a thriller - this
one does.' - Azeem Azhar, Founder, Exponential View 'Vital to
understanding how[TikTok] works and the impact it's having.' -
Damian Collins MP, former chairman of the House of Commons Digital,
Culture, Media and Sport Select Committee 'TikTok Boom is a must
read for students, scholars, and policy makers.' - David Craig,
Clinical Professor, USC Annenberg TikTok is the new force in social
media. Just a few years after its launch, TikTok has one billion
accounts. Every day hundreds of millions of teenagers are gripped
by its brief videos, powered by a secretive algorithm that can
propel a meme or or a user or a product to global stardom within
minutes. Multi-national businesses are scrambling to harness its
raw marketing power. TikTok is a cultural hurricane, making instant
hits of new and long-fogotten songs, books and TV shows, and a
constant political and social commentary, playing out every minute
of the day in tens of millions of videos. TikTok is also the first
app outside the United States to challenge Silicon Valley's
dominance of social media. Aware of the Chinese app's challenge to
Facebook, Twitter and YouTube, Donald Trump tried to ban TikTok.
TikTok is already banned in India. TikTok Boom reveals how TikTok
has spread exponentially in the West since its launch in 2017. Its
owner, ByteDance, wants to become China's answer to Google and has
rolled out TikTok using smart tactics revealed for the first time
in the book. Using a range of sources deep inside and outside
ByteDance, TikTok Boom reveals the story of its founder Yiming
Zhang and its origin in another app in China, Douyin. It follows
the social media battle between short-form video apps and TikTok's
final triumph after its merger with Musical.ly. It offers
never-before-seen insights into TikTok's new influencer ecosystem.
And it charts the increasing superpower tech rivalry between China
and the West which is posing questions about TikTok's safety.
TikTok Boom's author Chris Stokel-Walker has interviewed scores of
people connected to the world's hottest app, including current and
former employees, and some of TikTok's biggest names in front of
and behind the lens. He explores the culture of ByteDance and finds
out what has happened to its founder, Yiming Zhang, as the Chinese
Communist Party seeks to reel in the country's runaway tech
industry. TikTok Boom is a nuanced, informed and incisive read on
the characters and strategies behind the world's new tech order, in
a gripping read that has won plaudits from technologists. It's rich
peopled with characters. TikTok Boom is the essential book for
anyone who wants to know what TikTok's success means for culture,
technology, geopolitics, marketing and advertising. Find out where
TikTok came from and where it's going. Find out how TikTok Works
and whether it can work for you. Reviews 'A careful, detailed
teardown of the people, culture and technology behind the world's
most dynamic social network. It is rare for a business analysis to
read like a thriller - this one does.' - Azeem Azhar, Founder,
Exponential View 'It's clear that Stokel-Walker's strength is that
he's not just TikTok-literate, he's TikTok-fluent. He knows the
product, the people, and the entire ecosystem inside and out, and
it is this familiarity that makes his telling so compelling,
because he knows how to make you feel like you, too, are an insider
in this strange new world.' - Rui Ma, founder, Tech Buzz China
'Blending journalistic narrative with state-of-the-art academic
research, no other author comes close to weaving this epic tale of
the rise of China's first global platform threatening Silicon's
Valley hegemony while operating as inflection point around the rise
of one globe two Internet systems. This is a must read for
students, scholars, and policy makers.' - David Craig, Clinical
Professor, USC Annenberg
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