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Sensemaking - What Makes Human Intelligence Essential in the Age of the Algorithm (Paperback)
Price: R230
Discovery Miles 2 300
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(12%)
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Sensemaking - What Makes Human Intelligence Essential in the Age of the Algorithm (Paperback)
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List price R260
Price R230
Discovery Miles 2 300
You Save R30 (12%)
Expected to ship within 5 - 7 working days
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A FINANCIAL TIMES BUSINESS BOOK OF THE MONTH (APRIL 2017) Humans
have become subservient to algorithms. Every day brings a new
Moneyball fix - a maths whiz who will crack open an industry with
clean fact-based analysis rather than human intuition and
experience. As a result, we have stopped thinking. Machines do it
for us. Christian Madsbjerg argues that our fixation with data
often masks stunning deficiencies, and the risks for humankind are
enormous. Blind devotion to number crunching imperils our
businesses, our educations, our governments, and our life savings.
Too many companies have lost touch with the humanity of their
customers, while marginalising workers with arts-based skills.
Contrary to popular thinking, Madsbjerg shows how many of today's
biggest success stories stem not from 'quant' thinking but from
deep, nuanced engagement with culture, language, and history. He
calls his method sensemaking. In this landmark book, Madsbjerg lays
out five principles for how business leaders, entrepreneurs, and
individuals can use it to solve their thorniest problems. He
profiles companies using sensemaking to connect with new customers,
and takes readers inside the work process of sensemaking
'connoisseurs' like investor George Soros, architect Bjarke Ingels,
and others. Both practical and philosophical, Sensemaking is a
powerful rejoinder to corporate groupthink and an indispensable
resource for leaders and innovators who want to stand out from the
pack.
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