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Services Marketing - A Contemporary Approach (Paperback) Price: R241
Discovery Miles 2 410
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Services Marketing - A Contemporary Approach (Paperback)

Christo Boshoff, Flip du Plessis

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Price R241
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Discovery Miles 2 410

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As the primary focus of the global economy has moved from agriculture to manufacturing to services-dominated economies, the realisation that ‘we are all in services’ has finally dawned.

Services marketing has developed, as a result, and is now a well-established sub-discipline of marketing, with its own theories and body of knowledge. This volume deals with the unique difficulties of marketing what is essentially an intangible entity and focuses on the most contemporary debates, research and managerial demands in this particular, but very challenging, business domain.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: June 2009
Authors: Christo Boshoff • Flip du Plessis
Dimensions: 244 x 166 x 17mm (L x W x T)
Format: Paperback
Pages: 366
ISBN-13: 978-0-7021-7743-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Marketing
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LSN: 0-7021-7743-1
Barcode: 9780702177439

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