|
Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
Case study and comparative strategic analysis of Toyota and Ryanair - The key differences in the operations strategy of manufacturers and service firms in terms of process design, supply chain, human resources, capacity, innovation and quality management. (Paperback)
Loot Price: R1,288
Discovery Miles 12 880
|
|
|
Case study and comparative strategic analysis of Toyota and Ryanair - The key differences in the operations strategy of manufacturers and service firms in terms of process design, supply chain, human resources, capacity, innovation and quality management. (Paperback)
Expected to ship within 10 - 15 working days
|
Scholarly Research Paper from the year 2011 in the subject Business
economics - Marketing, Corporate Communication, CRM, Market
Research, Social Media, grade: A, The University of Surrey, course:
Operations Management and Business Strategy, language: English,
abstract: This paper seeks to compare and contrast the differences
in the way manufacturing firms and service firms operate. For this
purpose the paper conducts a comparative analysis of the operations
strategy of Toyota, the world's leading car manufacturer and
Ryanair, Europe's leading low-cost airline. Firstly, it will be
dealt with the competitive factors both companies need to excel at
in order to gain competitive edge and sustain economic viability
from a long-term perspective. Secondly, it will outline the major
aspects that enable both companies to succeed in a highly
competitive and dynamic business environment. In particular, it
will draw on key components of successful operations strategies,
such as process design, human resource management, innovation
management, supply chain management and quality management.
Finally, the paper concludes by summing up the key points and
highlighting the respective implications. In addition, the paper
provides a more comprehensive strategic analysis of Ryanair's
low-cost strategy in the appendix in order to promote
understanding.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
