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Contemporary Marketing (Paperback, 20th Edition)
Loot Price: R1,018
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Contemporary Marketing (Paperback, 20th Edition)
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Discover a new perspective on your introduction to marketing course with the proven and innovative approach of Boone/Kurtz' CONTEMPORARY MARKETING, 20th Edition. A new chapter format outlines key topics and includes Assessment Checks to assess student comprehension. Real-life case studies, featuring Meta, Simon Property Group and Misfit Market, provide examples that deepen your understanding of marketing. This content focuses on practical skills, offering a comprehensive and engaging resource for teaching and learning.
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