"soundBAIT" is a formula for radio-marketing success that has been
developed for 1) radio station account executives who want to
attract new advertisers, 2) radio advertisers who want their hard
earned marketing dollars to produce dramatically better results and
3) radio listeners who demand that you at least entertain them
while you interrupt the flow of music or talk on their favorite
station. "soundBAIT" examines what radio stations should be looking
for in an advertiser, what an advertiser should be looking for in a
radio station and most importantly, what listeners expect
advertisers to use as "bait" in their messages before they will
"bite" at the products and services advertisers offer them.
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