Soundbait - Creative Weapons of Mass Distraction (Paperback)

"soundBAIT" is a formula for radio-marketing success that has been developed for 1) radio station account executives who want to attract new advertisers, 2) radio advertisers who want their hard earned marketing dollars to produce dramatically better results and 3) radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station. "soundBAIT" examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as "bait" in their messages before they will "bite" at the products and services advertisers offer them.

General

Imprint:	Advantage Media Group
Country of origin:	United States
Release date:	April 2024
First published:	August 2009
Authors:	D.J. Williams
Dimensions:	229 x 152 x 5mm (L x W x T)
Format:	Paperback - Trade
Pages:	100
ISBN-13:	978-1-59932-108-0
Categories:	Books > Arts & Architecture > Performing arts > Radio Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
LSN:	1-59932-108-4
Barcode:	9781599321080

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