Drawing on 25 years of experience as a salesman, sales manager, and
training consultant, David Stumm provides a thoughtful analysis of
the sales training process--where it succeeds, why it fails, and
what is lacking in current practice--and presents field-tested
techniques for creating an effective training program. The book is
built around three concepts: reading what is happening in any sales
situation; recognizing situational need areas as a common theme in
all sale techniques development; and building sales strategies that
blend selling techniques into an integrated effort. Each chapter
explains the theory behind a different sales skill and translates
it into specific sales applications.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
