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Books > Social sciences > Psychology > The self, ego, identity, personality
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On Task - How Our Brain Gets Things Done (Paperback)
Loot Price: R422
Discovery Miles 4 220
You Save: R79
(16%)
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On Task - How Our Brain Gets Things Done (Paperback)
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List price R501
Loot Price R422
Discovery Miles 4 220
You Save R79 (16%)
Expected to ship within 10 - 15 working days
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A look at the extraordinary ways the brain turns thoughts into
actions-and how this shapes our everyday lives Why is it hard to
text and drive at the same time? How do you resist eating that
extra piece of cake? Why does staring at a tax form feel mentally
exhausting? Why can your child expertly fix the computer and yet
still forget to put on a coat? From making a cup of coffee to
buying a house to changing the world around them, humans are
uniquely able to execute necessary actions. How do we do it? Or in
other words, how do our brains get things done? In On Task,
cognitive neuroscientist David Badre presents the first
authoritative introduction to the neuroscience of cognitive
control-the remarkable ways that our brains devise sophisticated
actions to achieve our goals. We barely notice this routine part of
our lives. Yet, cognitive control, also known as executive
function, is an astonishing phenomenon that has a profound impact
on our well-being. Drawing on cutting-edge research, vivid clinical
case studies, and examples from daily life, Badre sheds light on
the evolution and inner workings of cognitive control. He examines
issues from multitasking and willpower to habitual errors and bad
decision making, as well as what happens as our brains develop in
childhood and change as we age-and what happens when cognitive
control breaks down. Ultimately, Badre shows that cognitive control
affects just about everything we do. A revelatory look at how
billions of neurons collectively translate abstract ideas into
concrete plans, On Task offers an eye-opening investigation into
the brain's critical role in human behavior.
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