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Incognito - The Secret Lives of the Brain (Paperback) Loot Price: R397
Discovery Miles 3 970
You Save: R55 (12%)

Incognito - The Secret Lives of the Brain (Paperback)

David Eagleman

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List price R452 Loot Price R397 Discovery Miles 3 970 You Save R55 (12%)

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If the conscious mind--the part you consider to be you--is just the tip of the iceberg, what is the rest doing?
In this sparkling and provocative book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate its surprising mysteries. Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Is there a true Mel Gibson? How is your brain like a conflicted democracy engaged in civil war? What do Odysseus and the subprime mortgage meltdown have in common? Why are people whose names begin with J more like to marry other people whose names begin with J? And why is it so difficult to keep a secret?
Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, "Incognito" is a thrilling subsurface exploration of the mind and all its contradictions.

General

Imprint: Random House
Country of origin: United States
Release date: May 2012
First published: May 2012
Authors: David Eagleman
Dimensions: 204 x 131 x 17mm (L x W x T)
Format: Paperback - Trade
Pages: 290
ISBN-13: 978-0-307-38992-3
Categories: Books > Social sciences > Psychology > Physiological & neuro-psychology
Books > Social sciences > Psychology > Cognition & cognitive psychology > General
Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
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LSN: 0-307-38992-8
Barcode: 9780307389923

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