The retail industry has undergone enormous changes during the
last thirty years.
But there is one retailer that not only has remained consistent
in the fluctuating―even tenuous―market, but also has grown in the
process.
"More Than a Hobby "takes you inside the story of David Green,
the man who built the phenomenal success of Hobby Lobby. Green went
beyond surviving in a competitive retail market to thriving,
ultimately expanding his $600 start-up company into a $1.3 billion
per-year enterprise.
Green's incredible accomplishments were based not on
business-school theory but on his grassroots experiences as a store
manager and his creative application of cutting edge ideas,
including:
- Allow managers to spend no more than thirty minutes per day on
paperwork
- Instead of paying a middleman, assemble as much of the product
as possible in-house
- Give buyers the freedom to purchase without restraint--but
within the realm of common sense
- Keep God and family first
"More Than a Hobby "is a practical field manual, filled with
revolutionary ideas for all those who dream of success in the world
of retail business.
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