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Servants, Masters, and the Coercion of Labor - Inventing the Rhetoric of Slavery, the Verbal Sanctuaries Which Sustain It, and How It Was Used to Sanitize American Slavery's History (Hardcover, New edition)
Loot Price: R2,866
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Servants, Masters, and the Coercion of Labor - Inventing the Rhetoric of Slavery, the Verbal Sanctuaries Which Sustain It, and How It Was Used to Sanitize American Slavery's History (Hardcover, New edition)
Series: Berkeley Insights in Linguistics and Semiotics, 91
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This book by David K. O'Rourke presents a study of language and
linguistic forms and the roles they played in the initial
imagining, developing, and maintaining of a society based on
coerced labor. It focuses especially on the contexts of coercion
and on the differences in the roles of masters and servants from
society to society. In the interaction between colonial powers and
conquered peoples, O'Rourke also describes how the European
colonial nations imposed their own languages, social metaphors, and
utopian views as a way to disconnect those they conquered from
their historic roots and re-imagine, redefine, rename, and map them
into new lands and places inhabited by inferior peoples needing
control by masters who understand how they should now live.
O'Rourke begins by describing how this rewriting of history is not
new. He calls on well-established classical and biblical language
studies to describe how older and historic oral histories and texts
were rewritten to reshape the past to fit new and more useful
views. He explains how rhetoric, metaphor, and pseudo-sciences were
used to change Europe's earlier contracted and coerced labor in
colonial America into the chattel slavery that became the hallmark
of the new and growing United States. O'Rourke also describes how
the dominant culture's current values, foundational metaphors, and
sacred notions were woven together into linguistic shelters that
served to enshrine the repressive process from questioning and
dissent. These same linguistic elements were then used after
emancipation to maintain and sanitize the remains of the slave
system by presenting it as a benign institution.
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