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Analytic Activism - Digital Listening and the New Political Strategy (Paperback)
Loot Price: R1,176
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Analytic Activism - Digital Listening and the New Political Strategy (Paperback)
Series: Oxford Studies in Digital Politics
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Some of the most remarkable impacts of digital media on political
activism lie not in the new types of speech it provides to
disorganized masses, but in the new types of listening it fosters
among organized pressure groups. Beneath the easily visible waves
of e-petitions, "likes," hashtags, and viral videos lies a powerful
undercurrent of activated public opinion. In this book, David Karpf
offers a rich, detailed assessment of how political organizations
carefully monitor this online activity and use it to develop new
tactics and strategies that help them succeed in the evolving
hybrid media system. Karpf discusses the power and potential of
this new "analytic activism," exploring the organizational logics
and media logics that determine how digital inputs shape the
choices that political campaigners make. He provides the first
careful analysis of how organizations like Change.org and
Upworthy.com influence the types of political narratives that
dominate our Facebook newsfeeds and Twitter timelines. He
investigates how MoveOn.org and it "netroots" peers use analytics
to listen more effectively to their members and supporters. He also
identifies two boundaries of analytic activism - the analytics
floor and analytics frontier - which define the scope of this new
style of organized citizen engagement. The book concludes by
examining the limitations of analytic activism, raising a
cautionary flag about the ways that putting too much faith in
digital listening can lead to a weakening of civil society as a
whole.
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