Everyone knows that Toyota has had an amazing twenty-five- year
run, rising from a humble Japanese start-up to a thriving global
giant. But "how" did it pass Ford and GM to become the world's
largest auto manufacturer? And how does it continue to thrive while
so many competitors are struggling and failing?
Journalist David Magee dug deeply into Toyota's past and present,
interviewing senior executives who rarely talk to the press, along
with many other sources. The powerful lessons that he distills,
especially about corporate culture, are valuable for managers in
all industries.
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