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Books > Reference & Interdisciplinary > Communication studies
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Rethinking Culture - Embodied Cognition and the Origin of Culture in Organizations (Hardcover)
Loot Price: R3,877
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Rethinking Culture - Embodied Cognition and the Origin of Culture in Organizations (Hardcover)
Series: Routledge Studies in Organizational Change & Development
Expected to ship within 12 - 17 working days
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Organizational or corporate 'culture' is the most overused and
least understood word in business, if not society. While the topic
has been an object of keen academic interest for nearly half a
century, theorists and practitioners still struggle with the most
basic questions: What is organizational culture? Can it be
measured? Is it a dependent or independent variable? Is it causal
in organizational performance, and, if so, how? Paradoxically,
managers and practitioners ascribe cultural explanations for much
of what constitutes organizational behavior in organizations, and,
moreover, believe culture can be engineered to their own designs
for positive business outcomes. What explains this divide between
research and practice? While much academic research on culture is
challenged by ontological, epistemic and ethical difficulties,
there is little empirical evidence to show culture can be
deliberately shaped beyond espoused values. The gap between
research and practice can be explained by one simple reason: the
science and practice of culture has yet to catch up to managerial
intuition.Managers are correct in suspecting culture is a powerful
normative force, but, until now, current theory and research is not
able to adequately account for cultural behavior in organizations.
Rethinking Culture describes and presents evidence for a new
framework of organizational culture based on the cognitive science
of the so-called cultural mind. It will be of relevance to
academics and researchers with an interest in business and
management, organizational culture, and organizational change, as
well as cognitive and cultural anthropologists and sociologists
interested in applications of theory in organizational and
institutional settings.
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