Created through a "student-tested, faculty-approved" review process
with students and faculty, MM4 is an engaging and accessible
solution to accommodate the diverse lifestyles of today's learners
at a value-based price. MM4 employs an integrated marketing
management framework using new and proven learning features to
detail key concepts, and useful exhibits and graphics further
describe key principles. This engaging book incorporates the latest
statistics as well as new coverage that highlights the importance
of social media and the impact of consumer behavior on successful
marketing management. A complete set of accompanying cases align
best-selling business cases from leading case providers, such
Harvard Business School Publishing, with specific MM4 chapters.
Trust the unique MM4 comprehensive content and complete resources
to help students better understanding and apply marketing
management for business success. Attention CourseMate user: The
CourseMate platform is being sunset and will not be sold with this
title after December 31st, 2019. Cengage will support existing
users of CourseMate through August 1st, 2020.
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