Principles of Strategic Communication (Paperback)

A comprehensive introduction to the subject of strategic communication, which encompasses advertising, public relations, and marketing Addresses increased view that these disciplines must be studied in tandem to accurately understand the promotional and media relations landscape. Co-authored by one of the pioneers in the field, the book leads the way as an introductory textbook for strategic communication. Include supplemental resources for students and instructors.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	July 2021
First published:	2021
Authors:	Derina Holtzhausen • Jami A Fullerton • Bobbi Kay Lewis • Danny Shipka
Dimensions:	254 x 178 x 35mm (L x W x T)
Format:	Paperback
Pages:	342
ISBN-13:	978-0-367-42631-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	0-367-42631-5
Barcode:	9780367426316

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