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Principles of Strategic Communication (Hardcover) Loot Price: R3,906
Discovery Miles 39 060
Repayment Terms: R366 pm x 12*
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Principles of Strategic Communication (Hardcover): Derina Holtzhausen, Jami A Fullerton, Bobbi Kay Lewis, Danny Shipka

Principles of Strategic Communication (Hardcover)

Derina Holtzhausen, Jami A Fullerton, Bobbi Kay Lewis, Danny Shipka

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Loot Price R3,906 Discovery Miles 39 060 | Repayment Terms: R366 pm x 12*

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A comprehensive introduction to the subject of strategic communication, which encompasses advertising, public relations, and marketing Addresses increased view that these disciplines must be studied in tandem to accurately understand the promotional and media relations landscape. Co-authored by one of the pioneers in the field, the book leads the way as an introductory textbook for strategic communication. Include supplemental resources for students and instructors.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2021
First published: 2021
Authors: Derina Holtzhausen • Jami A Fullerton • Bobbi Kay Lewis • Danny Shipka
Dimensions: 254 x 178mm (L x W)
Format: Hardcover
Pages: 362
ISBN-13: 978-0-367-43247-8
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-367-43247-1
Barcode: 9780367432478

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