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Lexikon der Presse- und OEffentlichkeitsarbeit (German, Hardcover, Reprint 2014 ed.) Loot Price: R2,688
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Repayment Terms: R252 pm x 12*
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Lexikon der Presse- und OEffentlichkeitsarbeit (German, Hardcover, Reprint 2014 ed.): Detlef Jurgen Brauner, Joerg Leitolf,...

Lexikon der Presse- und OEffentlichkeitsarbeit (German, Hardcover, Reprint 2014 ed.)

Detlef Jurgen Brauner, Joerg Leitolf, Martin Weigert, Robert Raible-Besten

Series: Lehr- Und Handbucher Der Kommunikationswissenschaft

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List price R3,530 Loot Price R2,688 Discovery Miles 26 880 | Repayment Terms: R252 pm x 12* You Save R842 (24%)

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Dieses Lexikon gibt in annahernd 2000 Stichworten einen aktuellen Uberblick uber die Fachterminologie der Presse- und Offentlichkeitsarbeit. Es bietet aktuelle, knappe und verstandliche Definitionen und Informationen - "facts to use." Literaturverweise am Ende der Hauptstichworter erschliessen weiterfuhrende Literatur. Das Lexikon richtet sich an PR-Praktiker, Journalisten, Studierende und Lehrende an Einrichtungen der Aus- und Weiterbildung im Bereich der Presse- und Offentlichkeitsarbeit, Werbe- und Marketingfachkrafte sowie interessierte Laien."

General

Imprint: Walter De Gruyter Inc
Country of origin: Germany
Series: Lehr- Und Handbucher Der Kommunikationswissenschaft
Release date: March 2001
Editors: Detlef Jurgen Brauner • Joerg Leitolf • Martin Weigert • Robert Raible-Besten
Dimensions: 234 x 156 x 25mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 460
Edition: Reprint 2014 ed.
ISBN-13: 978-3-486-25030-5
Languages: German
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General
Books > Social sciences > Sociology, social studies > Anthropology > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
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LSN: 3-486-25030-2
Barcode: 9783486250305

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