Blowing Up the Brand - Critical Perspectives on Promotional Culture (Paperback, New edition)

This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Series:	Popular Culture and Everyday Life, 21
Release date:	July 2010
First published:	2010
Editors:	Devon Powers • Melissa Aronczyk
Dimensions:	230 x 160 x 18mm (L x W x T)
Format:	Paperback
Pages:	338
Edition:	New edition
ISBN-13:	978-1-4331-0867-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Sociology, social studies > Social institutions > General Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution
LSN:	1-4331-0867-4
Barcode:	9781433108679

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