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Books > Reference & Interdisciplinary > Communication studies
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Blowing Up the Brand - Critical Perspectives on Promotional Culture (Paperback, New edition)
Loot Price: R956
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Blowing Up the Brand - Critical Perspectives on Promotional Culture (Paperback, New edition)
Series: Popular Culture and Everyday Life, 21
Expected to ship within 12 - 17 working days
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This edited volume seeks to redress the lack of scholarly work that
takes promotion seriously as a form of social, cultural, political,
and economic exchange. It unpacks the vernacular, the institutional
structures, and the practices and performances that make up
promotional culture in everyday life, offering diverse critical
perspectives on how, as citizens, consumers, and users, we absorb,
navigate, confront, and resist its influence. Contributions from
both renowned scholars and emerging intellectuals make this book a
timely and valuable contribution to the fields of media and
communication studies, political science, cultural studies,
sociology, and anthropology.
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