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Political Conversion - Personal Transformation as Strategic Public Communication (Hardcover)
Loot Price: R2,579
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Political Conversion - Personal Transformation as Strategic Public Communication (Hardcover)
Series: Lexington Studies in Political Communication
Expected to ship within 12 - 17 working days
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Stories of religious conversion have been told for millennia. Yet
many prominent figures such as Ronald Reagan, Hillary Clinton, and
Rick Perry have also used stories of their change from one
political worldview to another as a communication strategy aimed at
winning the hearts and minds of the public. This book is about
political conversion stories in public discourse, in their
evolution from and interactions with religion. From a historical
perspective, it charts the development of conversion narratives
from religious contexts to their contemporary applications as
specifically political messages. Since these narratives continue to
be used in the culture wars, this book examines several related
autobiographies that contributed to the use of this strategy in
contemporary U.S. politics. Each case shows how shifts during the
postwar period called for conversion texts under varying guises,
and illustrates how and why the majority of these stories have been
of conversions from the ideological left to the right. Examining
political conversion as a form of public persuasion, Political
Conversion ultimately provides insight into what these types of
civic-religious stories mean for democratic communication and
communities.
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