University student-run communications agencies allow students to
work with real clients and get real world experience before they
graduate from college and enter the workforce. Student-run agencies
are increasing in popularity, but building a successful agency is
challenging. With more than ten years of experience supervising a
student-run agency, Swanson examines the three critical roles a
student agency must fulfill in order to be successful. First, the
agency must be an exceptional environment for learning. Second, it
must be a successful business-without satisfied clients, the agency
will not survive. Third, it must be a supportive partner in both
on- and off-campus communities. As the first book to address
student-run agencies, Real World Career Preparation offers
extensive 'how to' guidance, and is supported by 22 Agency
Spotlight best practice examples from student-run agencies across
the U.S. The book ends with a comprehensive directory of 158
university student-run agencies in operation all over the world.
Real World Career Preparation is essential reading for any faculty
member or administrator who is involved with an agency, or who
plans to launch one in the future. This book is also valuable for
college students working in an agency who seek 'the big picture'
view of how their work for clients has long-lasting impact on the
campus and the community.
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