Cultural Psychology - A Special Issue of the journal of Consumer Psychology (Paperback)

First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain.

General

Imprint:	Psychology Press
Country of origin:	United States
Release date:	March 2000
First published:	2014
Editors:	Durairaj Maheswaran • Sharon Shavitt
Dimensions:	280 x 210mm (L x W)
Format:	Paperback
Pages:	70
ISBN-13:	978-0-8058-9777-7
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-8058-9777-1
Barcode:	9780805897777

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