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Interkulturelle Kommunikation Und Ideologiekritik - Eine Untersuchung Am Beispiel Der Eroeffnungszeremonie Der Olympischen Spiele 2008 in Beijing (German, Hardcover) Loot Price: R1,843
Discovery Miles 18 430
Repayment Terms: R173 pm x 12*
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Interkulturelle Kommunikation Und Ideologiekritik - Eine Untersuchung Am Beispiel Der Eroeffnungszeremonie Der Olympischen...

Interkulturelle Kommunikation Und Ideologiekritik - Eine Untersuchung Am Beispiel Der Eroeffnungszeremonie Der Olympischen Spiele 2008 in Beijing (German, Hardcover)

E.W.B. Hess-Luttich; Shan Cao

Series: Cross Cultural Communication, 30

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Loot Price R1,843 Discovery Miles 18 430 | Repayment Terms: R173 pm x 12*

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Die Autorin untersucht das Chinabild, das inlandisch und international durch die Eroeffnungszeremonie der Olympischen Spiele 2008 in Beijing vermittelt wurde. Die Volksrepublik nutzte diese markante Gelegenheit interkultureller Reprasentation, um der Weltoeffentlichkeit ihr Wunschbild zu kommunizieren und somit auf Kritik zu reagieren. Anhand einer semiotischen und ideologiekritischen Analyse eroertert die Autorin, wie sich China selbst stilisierte und welche Wirkziele das Gastgeberland verfolgte. Mithilfe der Auswertung chinesischer und deutscher Medien vergleicht sie die Abweichungen des deutschen Chinabildes von der chinesischen Selbstreprasentation.

General

Imprint: Peter Lang Ag
Country of origin: Switzerland
Series: Cross Cultural Communication, 30
Release date: September 2016
Editors: E.W.B. Hess-Luttich
Authors: Shan Cao
Dimensions: 210 x 148 x 0mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 262
ISBN-13: 978-3-631-66701-9
Languages: German
Categories: Books > Arts & Architecture > The arts: general issues > General
Books > Reference & Interdisciplinary > Communication studies > General
Books > Language & Literature > Language teaching & learning (other than ELT) > Language teaching & learning material & coursework > General
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LSN: 3-631-66701-9
Barcode: 9783631667019

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