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Books > Business & Economics > Business & management > Sales & marketing > Market research
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The Rise of the African Multinational Enterprise (AMNE) - The Lions Accelerating the Development of Africa (Hardcover, 1st ed. 2020)
Loot Price: R1,926
Discovery Miles 19 260
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The Rise of the African Multinational Enterprise (AMNE) - The Lions Accelerating the Development of Africa (Hardcover, 1st ed. 2020)
Series: Management for Professionals
Expected to ship within 10 - 15 working days
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This book provides a detailed look at the birth, growth and
expansion of African Multinational Enterprises (AMNEs).
Specifically, it explores the historical, ideological, political
and macroeconomics forces that shaped modern day Africa and the
role they play in fostering the emergence and growth of AMNEs. It
also examines some of the challenges these enterprises have faced
in this venture including poor infrastructure, deficient supply
chains, and opaque institutional and regulatory frameworks and the
innovative ways by which they overcame them. In this way, this book
provides practitioners and students with not only a detailed
insight into AMNEs but also their potential competitive advantage
in the international business stage.
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