As If By Design - How Creative Behaviors Really Evolve (Paperback)

The eureka moment is a myth. It is an altogether naive and fanciful account of human progress. Innovations emerge from a much less mysterious combination of historical, circumstantial, and accidental influences. This book explores the origin and evolution of several important behavioral innovations including the high five, the Heimlich maneuver, the butterfly stroke, the moonwalk, and the Iowa caucus. Such creations' striking suitability to the situation and the moment appear ingeniously designed with foresight. However, more often than not, they actually arise 'as if by design.' Based on investigations into the histories of a wide range of innovations, Edward A. Wasserman reveals the nature of behavioral creativity. What surfaces is a fascinating web of causation involving three main factors: context, consequence, and coincidence. Focusing on the process rather than the product of innovation elevates behavior to the very center of the creative human endeavor.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	July 2021
Authors:	Edward A. Wasserman
Dimensions:	229 x 151 x 19mm (L x W x T)
Format:	Paperback - Trade
Pages:	332
ISBN-13:	978-1-108-74510-9
Categories:	Books > Social sciences > Psychology > General Books > Science & Mathematics > Science: general issues > Philosophy of science Books > Science & Mathematics > Science: general issues > History of science Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
LSN:	1-108-74510-5
Barcode:	9781108745109

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