Publicist Edward L. Bernays offers here the kind of advice
individuals and a variety of organizations sought from him on a
professional basis during more than four decades. With such
knowledge, every intelligent person can carry on his or her
activities more effectively. This book provides know-why as well
know-how. Bernays explains the underlying philosophy of public
relations and the PR methods and practices to be applied in
specific cases. He presents broad approaches and solutions as they
were successfully carried out in his long professional career.
Public relations is not publicity, press agentry, promotion,
advertising, or a bag of tricks, but a continuing process of social
integration. It is a field of adjusting private and public
interest. Everyone engaged in any public activity, and every
student of human behavior and society, will find in this book a
challenge and opportunity to further both the public interest and
their own interest.
General
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