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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Crisis Ahead - 101 Ways to Prepare for and Bounce Back From Disasters, Scandals, and Other Emergencies (Paperback)
Loot Price: R557
Discovery Miles 5 570
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Crisis Ahead - 101 Ways to Prepare for and Bounce Back From Disasters, Scandals, and Other Emergencies (Paperback)
 (1 rating, sign in to rate)
Loot Price R557
Discovery Miles 5 570
Expected to ship within 10 - 15 working days
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How many splashy scandals and crisis situations have befallen
companies and public figures in the past week alone? How did the
organizations and people at the center of those crises manage the
situation? Did they survive with their reputations intact or are
they facing an ongoing public nightmare that keeps building on
itself in the era of social media? This new book from veteran
public relations expert Edward Segal is based on the following
premise: it's not a matter of IF a scandal or crisis will hit, it's
WHEN. How a company deals with it will have lasting impact on their
reputation, profits, and more. But for most organizations, when a
crisis hits, they're caught off guard and ill-prepared. While
essential, crisis plans are worthless unless properly executed, as
the stories and examples featured throughout Crisis Ahead attest.
Edward Segal's vivid and memorable accounts underscore the benefits
of practicing and updating crisis plans at least once a year. The
book also provides a template for creating a customizable crisis
management plan. Crisis Ahead is for CEOs, senior staff, corporate
communication professionals, HR and legal teams, boards of
directors, and front-line employees who need to know what to do in
the moment: what levers to pull and what moves to make in real time
when faced with a crisis, scandal, or disaster. This book is
written with the need for speed in mind. It's concise and practical
with a light touch and occasional humor to help people on the front
lines prepare for, survive, and bounce back from a crisis. It
includes dozens of anecdotes, stories, and lessons about how
companies, organizations, and individuals - ranging from Amazon,
Apple, and the European Union, to Disney, Starbucks, and
entrepreneur Elon Musk - have prepared for, created, managed, and
communicated about crisis situations.
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