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Strategische Innovationen in der Hotellerie - Eine ressourcenorientierte Fallstudienanalyse touristischer Dienstleistungsunternehmen (German, Paperback, 2012 ed.) Loot Price: R2,058
Discovery Miles 20 580
Repayment Terms: R193 pm x 12*
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Strategische Innovationen in der Hotellerie - Eine ressourcenorientierte Fallstudienanalyse touristischer...

Strategische Innovationen in der Hotellerie - Eine ressourcenorientierte Fallstudienanalyse touristischer Dienstleistungsunternehmen (German, Paperback, 2012 ed.)

Elisa Innerhofer

Series: Entrepreneurial Management und Standortentwicklung

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Loot Price R2,058 Discovery Miles 20 580 | Repayment Terms: R193 pm x 12*

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Innovationen in der Hotellerie stellen besondere Herausforderungen an das Management und die Gestaltung von Innovationsprozessen dar. Sie sind auf die konstitutiven Merkmale von Dienstleistungen zuruckzufuhren. Elisa Innerhofer untersucht Innovationsprozesse in der Hotellerie, indem sie Konzepte der Dienstleistungs- und der Innovationstheorie mit ressourcenorientierten Ansatzen des Strategischen Managements verknupft. Sie zeigt, welche Ressourcen und Kompetenzen innovationsrelevant sind und welche Rolle sie im Innovationsprozess spielen."

General

Imprint: Gabler
Country of origin: Germany
Series: Entrepreneurial Management und Standortentwicklung
Release date: June 2012
First published: 2012
Authors: Elisa Innerhofer
Dimensions: 210 x 148 x 21mm (L x W x T)
Format: Paperback
Pages: 382
Edition: 2012 ed.
ISBN-13: 978-3-8349-4223-4
Languages: German
Categories: Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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LSN: 3-8349-4223-5
Barcode: 9783834942234

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