Winner, Association of American Publishers' Professional and
Scholarly Publishing Award in Business, Management and Accounting
The Corporate Eye examines the intersection of photography as a
mass technology with corporate concerns about efficiency in the
Progressive period. Discussing the work of, among others, Frederick
W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine,
Elspeth H. Brown explores this intersection through a variety of
examples, including racial discrimination in hiring, the problem of
photographic realism, and the gendered assumptions at work in the
origins of modern marketing. She concludes that the goal uniting
the various forms and applications of photographic production in
that era was the increased rationalization of the modern economy
through a set of interlocking managerial innovations, technologies
that sought to redesign not only industrial production but the
modern subject itself.
"A highly welcome contribution to the field of business history
as well as American visual culture." -- Business History Review
"This highly readable, interdisciplinary book provides insights
into both the history of American economic development and the
history of photography." -- Patricia Johnson, Afterimage
"A unique and interdisciplinary analysis of the intersection
between visual and commercial culture in the USA." -- History of
Photography
"The Corporate Eye is American studies and interdisciplinary
cultural history at its best." -- Journal of American History
"This is a book whose 'big picture' is fully in focus." --
Technology and Culture
"Meticulous research and rich contextualization... A welcome and
imaginative addition to the history of visualtechnologies and
commercial history." -- Industrial Archaeology
Elspeth H. Brown is an associate professor of history at the
University of Toronto and the director of the Centre for the Study
of the United States, Munck Centre for International Studies,
University of Toronto.
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