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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Competition - Forms, Facts and Fiction (Paperback, 1st ed. 1993)
Loot Price: R2,647
Discovery Miles 26 470
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Competition - Forms, Facts and Fiction (Paperback, 1st ed. 1993)
Expected to ship within 10 - 15 working days
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The book is an iconoclastic overview of the art of analyzing
industries and competition. The book examines the capabilities of
several complex business tools such as decision analysis,
accounting, and other 'MBA-science' disciplines, and translates
them into commonsensical concepts such as competitive strengths,
uncertainty, complexity and 'results'.
General
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