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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Motoring the Future - VW and Toyota Vying for Pole Position (Paperback, 1st ed. 2012) Loot Price: R1,595

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Motoring the Future - VW and Toyota Vying for Pole Position (Paperback, 1st ed. 2012): Engelbert Wimmer

Motoring the Future - VW and Toyota Vying for Pole Position (Paperback, 1st ed. 2012)

Engelbert Wimmer

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Loot Price R1,595 Discovery Miles 15 950 | Repayment Terms: R149 pm x 12*

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The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	November 2011
First published:	2012
Authors:	Engelbert Wimmer
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	272
Edition:	1st ed. 2012
ISBN-13:	978-1-349-33524-4
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Professional & Technical > Technology: general issues > Engineering: general Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-349-33524-X
Barcode:	9781349335244