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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Motoring the Future - VW and Toyota Vying for Pole Position (Paperback, 1st ed. 2012) Loot Price: R1,406
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Repayment Terms: R132 pm x 12*
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Motoring the Future - VW and Toyota Vying for Pole Position (Paperback, 1st ed. 2012): Engelbert Wimmer

Motoring the Future - VW and Toyota Vying for Pole Position (Paperback, 1st ed. 2012)

Engelbert Wimmer

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Loot Price R1,406 Discovery Miles 14 060 | Repayment Terms: R132 pm x 12*

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The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2011
First published: 2012
Authors: Engelbert Wimmer
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 272
Edition: 1st ed. 2012
ISBN-13: 978-1-349-33524-4
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Professional & Technical > Technology: general issues > Engineering: general
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-349-33524-X
Barcode: 9781349335244

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