e-Consumers in the Era of New Tourism (Hardcover, 1st ed. 2016)

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Managing the Asian Century
Release date:	2016
First published:	2016
Editors:	Erkan Sezgin
Dimensions:	235 x 155 x 10mm (L x W x T)
Format:	Hardcover
Pages:	139
Edition:	1st ed. 2016
ISBN-13:	978-981-10-0085-0
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	981-10-0085-9
Barcode:	9789811000850

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