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Books > Business & Economics > Business & management > E-commerce
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e-Consumers in the Era of New Tourism (Hardcover, 1st ed. 2016)
Loot Price: R3,693
Discovery Miles 36 930
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e-Consumers in the Era of New Tourism (Hardcover, 1st ed. 2016)
Series: Managing the Asian Century
Expected to ship within 12 - 17 working days
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This book focuses on the role of e-consumers and e-marketing in the
era of new tourism. It addresses themes such as the tourism
"prosumer" at work, the evolution of tourism services, the
collaboration and co-creation, as well as the e-complaint behavior
of e-consumers in tourism. It also discusses topics such as mobile
marketing, gamification as a marketing communication tool, the
impact of social media on tourism consumers, and the use of
e-loyalty programs in the accommodation sector. Students taking
e-marketing and market research courses in tourism can use this
work as a source book for the principles of new marketing
management. e-Consumers in the Era of New Tourism serves as a
helpful resource for practitioners, as well as researchers and
students of e-marketing.
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