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Emotions as Commodities - Capitalism, Consumption and Authenticity (Paperback)
Loot Price: R1,403
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Emotions as Commodities - Capitalism, Consumption and Authenticity (Paperback)
Series: Routledge Studies in the Sociology of Emotions
Expected to ship within 12 - 17 working days
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Capitalism has made rationality into a pervasive feature of human
action and yet, far from heralding a loss of emotionality,
capitalist culture has been accompanied with an unprecedented
intensification of emotional life. This raises the question: how
could we have become increasingly rationalized and more intensely
emotional? Emotions as Commodities offers a simple hypothesis: that
consumer acts and emotional life have become closely and
inseparably intertwined with each other, each one defining and
enabling the other. Commodities facilitate the experience of
emotions, and so emotions are converted into commodities. The
contributors of this volume present the co-production of emotions
and commodities as a new type of commodity that has gone unseen and
unanalyzed by theories of consumption - emodity. Indeed, this
innovative book explores how emodity includes atmospherical or
mood-producing commodities, relation-marking commodities and mental
commodities, all of which the purpose it is to change and improve
the self. Analysing a variety of modern day situations such as
emotional management through music, creation of urban sexual
atmospheres and emotional transformation through psychotherapy,
Emotions as Commodities will appeal to scholars, postgraduate
students and postdoctoral researchers interested in fields such as
Sociology, Cultural Studies, Marketing, Anthropology and Consumer
Studies.
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