Essay from the year 2011 in the subject Communications -
Intercultural Communication, grade: Distinction, University of
Newcastle upon Tyne (Education, Communication and Language
Sciences), course: Language and Cross-Cultural Communication,
language: English, comment: This essay was submitted as a course
assignment with Dr. Peter Sercombe. Grade: Distinction (UK postgrad
grading system), abstract: This paper attempts to describe the
nature of common preconceptions, i.e. stereotypes, including
concepts such as otherisation, prejudice and discrimination, how
they influence communication and how they are created and
reinforced by the media. Specific media examples are used for
illustration. The question is asked whether stereotyping is an
inevitable process or whether it can be avoided. It is discussed
whether stereotypes ought to be seen as a positive or negative
influence on intercultural communication. Finally, the essay
attempts to determine the role stereotypes play in the study of
intercultural communication. Some approaches to communication
studies seek to discover average tendencies in national cultures,
which can lead to similar categorisations and simplifications as in
the process of stereotyping. The validity of such an approach is
evaluated and the conclusion is reached that stereotypes and
categorisations are necessary to a certain degree as a sense-making
device, but should at the same time be regarded with great caution.
General
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